Mark W. Rummel posted this photo on March 4, 2013 in the Facebook Group “You know you are from Sebewaing, MI when …”.  He said “This was the beer that ended it all. When the new “big city owners” bought up local stock and got control of the Sebewaing Brewery’s board of directors in the early 1960s, they wanted to create a premium beer and they called it “POM – Pride of Michigan.” People weren’t used to spending that much on Sebewaing Beer and it didn’t sell.

Notice they also changed the name (unnecessarily) to the Michigan Brewery, Inc., which added costs but no more revenue. This is a “table-top” card for sale on eBay, from about 1965. POM was a major reason the brewery finally closed.”

Here are the comments from the post:

William Harder I thought it was the brewers best that end it that’s when the beer went national they tried bring back beer to sebewaing that’s where Pom was form

Scott M. Thede I am reviewing older brewery related comments and thought I would post my opinion. Brewers’ Best was done in the late 40’s and never really lasted. Though I do not have a date of this labels end, I think it only lasted a few years. The brewery’s biggest revenue years were the late 1950’s and early 1960’s. The name change from Sebewaing to Michigan Brewing, the POM label, and the phase out of the blue label Sebewaing Beer to Golden Pheasant which was the same beer less the name is mostly what did it. This occurred in around July 1964. Then in the spring of 1965, the money had been spent and with the temporary closing in the spring and early summer of 1965, businesses looked for other sources. The brewery could not recover when it re-opended in June 1965 and closed for good in 1966. A darn shame.

Thank you to Mark W. Rummel for posting the photo and all of those who took the time to comment in Facebook.