1948 “Owl” Christmas Card

Front of Brewery circa 1940-50

The Sebewaing Brewing Company always did a nice job in wishing there customers a Merry Christmas and Happy New Year.

A holiday ad with other business in the Sebewaing Blade and yearly Christmas cards were ways the brewery passed along their holiday cheer.  Here is a 1948 card openings sent to customers about the time the transition was made from Old Style and Stock Ale to Sebewaing and Sport Beer.  The year before in the late summer of 1947, the bewery became one of the franchises for Brewers’ Best.  Though Brewers’ Best  it did not last long, there was a heavy marketing campaign in 1947.

Christmas of 2015 was unseasonably warm with no snow in lower Michigan.  Here is a photo of the brewery after a heavy snowstorm.  Have a Merry Christmas and Happy New Year.  May your family and travels to see each other be safe and joyous.