Labels of Sebewaing Beer in 1957
In a Google publications via the University of Michigan Library, a document titled “Brewery Highlights” was discovered listing the labels of beer available nationwide in 1957. In it, there are three labels of beer printed that were brewed by the Sebewaing Brewing Company. On pages 94, 95, and 96, the labels documented are Club, Sport, and Sebewaing. Click on the page number to see the published page.
This publication helps to establish what labels were available at the time of the publications. To date, documentation has not been located to establish definitive dates as to when Old Style, Stock Ale, and Brewers’ Best ended and when other labels like Sport, Club, Golden Pheasant, and Sebewaing began. Pride of Michigan definitely has a start date tied to the name change in 1964.
In the same publication, an interesting chart displays the brewery decline from 1945 to 1957. The chart is pictured on the left and can be seen clearer by clicking on it. The publication can be seen in its entirety at this link.
These old documents help to piece bits and pieces of information to narrow down facts and timelines.
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