During research in the Sebewaing Blade, I ran across a few months where Fox Brewery out of Grand Rapids placed some sizable ads.  The Sebewaing Brewery countered with their own ad campaign.  An example of one of the Sebewaing ads is to the right.

There were several different slogans from the Sebewaing Brewery.  This was an aggressive ad campaign where the first ad appeared in 1945 (large text ad in the same overall orientation as the bottle ad pictured) and then from January through August of 1947, it appeared 2-3 times per month.