Radio Ad

Scott M. Thede posted this audio clip December 28, 2013 in the Facebook Group “You know you are from Sebewaing, MI when …”.  He said “This may bring back some memories from the golden age of radio (my best guess)!  Click here to listen.

Here are the comments from the post:

John Schneider thanks alot scott…..can’t get that tune out of my head now……skip skip…..

Jo Ann Parsell That’s a hoot! What year was it recorded?

Mark W Rummel I’ve never heard that! I had no idea they had made a CBWing Beer radio spot. WOW! I’d guess it was from 1964 or so, since the “Detroit owners” probably paid for it. Our local owners never would have spent that kind of money.

Doug Rook Seeb-ah-wing beer, eh? Skip to my loo……. A loo is restroom in England. So does Sebewaing beer really make you skip to the loo?

Robert Calkins Pretty cool add. Singers were right on the money pitch wise and the jingle words were quite appropriate. Excellent guitar too. Anyone know who the ensemble was made up of??

Julie Meyer Kaczorowski Cool! Thanks for sharing!

Sebewaing Blade, June 13, 1947 - AdScott M. Thede I don’t know any of the details of the song yet. It sounds like it came from vinyl that someone must have. The label may provide additional details. In regards to timing, there was a heavy ad campaign from August 1945 to August 1947 for Sebewaing Beer. I attached a sample of one ad in the Blade that ran on 3/28/47 and 6/13/47. There were other ads that looked the same but with different messages. Early in the campaign on Aug 24, 1945, they ran the same size ad but instead of the bottle, the words “Good Beer!” and “Sebewaing” in a large point size. What I noticed is that shortly before these ads appeared, Fox Brewery out of Grand Rapids was running an aggressive ad campaign with huge ads in the Blade and I believe the Sebewaing ads were to help people remember Sebewaing Beer and not be lured away. For now, this time period is my best guess for the song that may have been running on the radio. I do tend to agree with Mark that this would have been abnormal marketing dollars spent for the board at that time and maybe it is from the 1960’s.

Mark W Rummel Just fascinating, Scott. Maybe Fox Brewery wanted to buy out Sebewaing and was trying to under-price them, since no national beers were dominant then as Bud and Miller are now. That 12 oz. long-neck bottle would appear almost full-size in print, so it probably looked pretty tasty (there were few news photos then, maybe one or two a week, so that bottle really stood out.) Keep this stuff coming, Scott!

Fox BreweryMark W Rummel This is from the Grand Rapids Press files: Fox Deluxe Brewing Co. built a “castle brewery complex” in 1935, right after prohibition ended and ran it until 1951, when the company closed the Grand Rapids brewery and moved the business to Chicago.

Fox Deluxe had bought the assets of Michigan Brewing Co. in 1940, which in turn had bought the assets of Grand Rapids Brewing Co. after it was forced to make “near beer” products during Prohibition. The company made a brief comeback by merging with Furniture City Brewing Co., but it was mostly a shell for a Muskegon brewery owned by Frank D. McKay, an infamous Grand Rapids businessman and state Republican Party boss. Sounds like they were trying to get big before the Buds and Millers took over, but didn’t succeed.

Thanks to all of those who took the time to comment in Facebook.

More Addition of Storage Tanks

1 - Transfer From Railroad to trucks2 - Preparing the Space for the TanksScott M. Thede posted these photos on December 17, 2013 in the Facebook Group “You know you are from Sebewaing3 - Preparing Cables for the Crane, MI when …”.  He said “These are examples of pictures that I am looking for to help with the website.  If you think your family may have photos of external or internal locations related to the building, I would like to include them on the website and if I get enough, we may be able to go a step further 4 - Hoisting the Tank Into the Cellar(I am trying to manage expectations so I won’t spill the beans). Thank you to my brother, Terry Thede for getting me these photos. These are some of the best I have seen of the brewery areas. The first photo is likely by the railroad depot or close by since it has train cars.”

5 - Finalizing the Tank Placement

Here are the comments from the post:

Mark W Rummel Great shots. I don’t think the Blade took these, but I know o6 - Tank Moving Into Positionld issues do have some pictures of such upgrades over the years. 7 - Bottling MachinaryThanks for sharing them, Scott!

Mark W Rummel I’d estimate these are 1955 era or so. Any other thoughts?

Scott M. Thede The tank pictures were from February 9, 1956. The last picture of the bottling machine was April 24, 1962.

Tim Smith Sometime in the early 1980’s Michigan Sugar Company acquired two of these tanks and they are still in service as process chemical storage tanks.

Robert Calkins I had no idea what was inside the building, but do remember the scent of the brewing process. It’s like remembering the same for the sugar factory!

Thanks to all of those who took the time to comment in Facebook.

Addition of Storage Tanks

3 - Preparing Cables for the CraneScott M. Thede posted this photo on December 17, 2013 in the Facebook Group “You know you are from Sebewaing, MI when …”.

Here are the comments from the post:

Doug Rook You can see the M-25 bridge in the background.

Mark W Rummel …and the Pitcher House behind it, which I think was built about 1954. It had (still has) one of the lights from the old town street lights in the front yard.

Doug Rook The Trinity EUB steeple is inthe upper left corner.

Thanks to all of those who took the time to comment in Facebook.

Christmas Card #3

Front of the "Why Worry" Christmas card

Front of the “Why Worry” Christmas card

Opening of the "Why Worry" Christmas card

Opening of the “Why Worry” Christmas card

Scott M. Thede posted this photo on December 17, 2013 in the Facebook Group “You know you are from Sebewaing, MI when …”.  He said “Here is the last in my possession of Seasons Greetings from the Sebewaing Brewing Company. The first photo is the card as it comes out of the envelope. The second is

Fold out of the "Why Worry" Christmas card

Fold out of the “Why Worry” Christmas card

when you turn the page. The third is when you open it up to a poster size picture with the ending message. These cards were based on “The Gay Philosopher” by artist Henry Major.”

Here are the comments from the post:

Joan Jahr Thanks Scott and Merry Christmas

Mark W Rummel Love these, Scott. Very cool. Thanks for the smiles.

 

Thanks to all of those who took the time to comment in Facebook.

Christmas Card #2

Card2-1Card2-2Scott M. Thede posted this photo on December 12, 2013 in the Facebook Group “You know you are from Sebewaing, MI when …”.  He said “Here is the second of three in a series of Seasons Greetings from the Sebewaing Brewing Company. The first photo is the card as it comes out of the envelope. The second is when you turn the page. The third is when you open it up to a poster size picture with the ending message. The postmark on the envelope is December 1950. Card2-3These cards were based on “The Gay Philosopher” by artist Henry Major.”

Here are the comments from the post:

Patricia Holland Very cool!

Joan Jahr Thanks for sharing them

Lori Fisher They put some effort into this! No Photoshop back then. Very nice

Scott M. Thede My pleasure. I am glad people are enjoying them especially around the holiday season. A nice trip to the past.

Mark W Rummel Yes, instead of Photoshop, generally people used good artists to create such works. (Note: CBwing’s portrait photographer Bill Hurdelbrink shot all black and white for many years. Any color portraits he sold were hand-painted, usually by his talented wife Muriel.) Son Kim and others can add details, I’m sure.

Ann M Beitz If my memory is correct, my Mom said some of the first color pictures Mr. Hurdelbrink took were at her and my Dad’s wedding in 1963.

Dale Beitz You are correct, sis. Most of their wedding photos were B&W, but a handful were color.

Mark W Rummel …and that was a big deal for a small photo company for sure. Development was only done in the big cities, and it took several weeks to get proof copies, then several MONTHS to receive actual wedding photos. And this has all been in the last 50 years or so, where we now have instant beautiful color photos of much higher quality than even professionals could have shot back then.

Thanks to all of those who took the time to comment in Facebook.