Bay City Brewing Company Bottles Beer From Sebewaing in 1937

ad-bc-brewing-co-1898In 1937, the Sebewaing Brewing Company was increasing its volume of product output.  As an article in the Sebewaing Blade reported on January 29, 1937:

“New brew kettle and mash tub to be added by about March 1st in the Brew House.  Awhile ago, a new labeling machine and new filtering machine were purchased.  Also, new special floors to be installed for the Bottling House and Racking Room.  Wages paid out in 1936 to 33 employees was $36,400.”

Today, the minutes from a May 24, 1937 Liquor Control Commission meeting surfaced (click here) and documents the approval of the Bay City Brewing Company to bottle beer brewed in Sebewaing.  As another article in the Sebewaing Blade reported on April 30, 1937:

“New brew kettle and other equipment is in place.  Brewing to begin again on May 1st. To house the brew kettle and other equipment, it has been necessary to add an addition of 18′ x 30′ on the second floor.”

Perhaps with the construction and increased production, Sebewaing needed temporary help to keep up with demand?  Or maybe due to World War II, construction materials were not as readily available and it took longer than anticipated to complete the new construction?  Either way, the ingenuity of the brewery executives at the time were prominent and they found a way to get the job done.

Grand Rapids Fox Brewery and Sebewaing

Fox BrewerySebewaing Blade, January 10, 1947 - AdDuring research in the Sebewaing Blade, I ran across a few months where Fox Brewery out of Grand Rapids placed some sizable ads.  The Sebewaing Brewery countered with their own ad campaign.  An example of one of the Sebewaing ads is to the right.

There were several different slogans from the Sebewaing Brewery.  This was an aggressive ad campaign where the first ad appeared in 1945 (large text ad in the same overall orientation as the bottle ad pictured) and then from January through August of 1947, it appeared 2-3 times per month.

Aluminum Replica of the Brewery Pheasant?

Unlabeled PheasantMark W. Rummel posted this photo on August 13, 2015 in the Facebook Group “You know you are from Sebewaing, MI when …”.  He said:

“For sale today on eBay from Sebewaing: here’s a “vintage aluminum pheasant” image of the Sebewaing Brewing Company pheasant. I had never seen this before — does anyone know if several exist, or is this just one?

It’s for sale at $34.95 with about $11 in shipping — so it could be yours for under $50, if you’d like it…”

Here are the comments from the post:

Betty Guenther I have one made of some poured material and I painted and gave it to your dad. I think I picked it back up at his sale?

Mark W Rummel I believe you, Sis. Actually, this aluminum version might just be a pheasant on a board and might not be related to the brewery. It may have been made by a person who likes pheasants.  There are no markings that say anything about Sebewaing. Just so people know, in case they’d like to buy it.

William Harder Its not from the brewery people are trying to past them off this the third one that’s been on there

Bob Fournier Looks like a new product

Thank you to Mark W. Rummel for this post and all of those who took the time to comment in Facebook.

Check Written by Otto H. Thede for the Sebewaing Brewing Company

Cancelled CheckMark W. Rummel posted this photo on August 11, 2015 in the Facebook Group “You know you are from Sebewaing, MI when …”.  He said:

“For sale today on eBay: Here’s a cancelled check from the Sebewaing Brewing Company in 1953, signed by Treasurer Otto Thede. Since the only financial company in town was Farmers & Merchants State Bank, it’s drawn on them.

You could own this memory of Sebewaing, if you place the winning bid.”

Here are the comments from the post:

Brian K. Schwartz Who’s it made out to?

Judy Terrill Looks like Sebewaing Laboratories Inc

Chuck Sterling Schwang, Schwarz?

Brian K. Schwartz Looks like Schwang.

Jo Ann Parsell Looks like Schwarz Lab. Maybe they were purchasing brewing yeast from them.

Betty Guenther I think Seb hist society has some

Thank you to Mark W. Rummel for this post and all of those who took the time to comment in Facebook.

Past Obituary for John C. “Jack” Thede December 19, 1931 – November 23, 2004

Thede John 2Age 72 years, died Tuesday morning, November 23, 2004 at his home following a brief illness.

He was born December 19, 1931 in Bay City, son of the late Otto H. and Florence E. (Liken) Thede.

He was married to Verna E. Diebel April 14, 1952 in Sebewaing. She preceded him in death on September 24, 1989.

Jack had been employed at the Sebewaing Brewing Company, the Michigan Sugar Company in Sebewaing and at Bay City Chevrolet for 28 years before retiring in 1993.

He was a member of Immanuel Lutheran Church, the Sebewaing V .F .W. Post #4115 and Sebewaing American Legion Post #293, the National Turkey Federation. He was an avid hunter and fisherman.

He served in the U.S. Army during the Korean War.

Surviving are 3 daughters and husbands, Sandra E.(Tim) Irion, Sebewaing; Kathie L.(Rodney) Kuhl, Chesaning; Patti A. (Steve) Gremel, and daughter-in-Iaw, Donna L. (Bach) Thede, all of Bay Port; 12 grandchildren; also one brother and sister-in-law, William B. (Karen) Thede, Harbor Beach; 3 nephews, 2 nieces; also special friend, Mabel Herman, Sebewaing.

He was preceded in death by a son, Michael J. Thede July 8, 2004.

The funeral service will take place at 11 a.m. Friday, November 26, 2004 at Immanuel Lutheran Church. Rev. Daniel Hahn will officiate with burial in the church cemetery.

There will be a military graveside committal service held at the cemetery under the auspices of the Sebewaing V .F .W. Post #4115 and the Sebewaing American Legion Post #293.